Building an audience: A lesson from the younger me

June 5, 2021 | minutes read

When it comes to building an audience as a solo-entrepreneur, the younger me was much smarter, much more in tuned with himself. These days, I operate 95% of my life from the left side of my brain, analyzing and taking a data driven, logical approach. While necessary in many respects, I need to make more decisions using my intuition … that’s how one of my first YouTube videos published 14 years ago received over 400,000 views:

(I admit that I feel a little embarrassed sharing the above video!)

I was 20 years old at the time. I was getting into parkour and tricking, and after learning how to back flip, I landed the “butterfly twist”. For this martial arts move, I had practiced several hours a day — with a community of other aspiring trickers — and after many face plants and overcoming of my fears, I recorded a tutorial that I then uploaded to this thing called “YouTube”.

Back then, the number of views did not matter to me. I was just documenting my progress, sharing with the world, and most importantly: helping others on a similar journey.

That’s it.

I’m sure there are more sophisticated ways to gain an audience, a more strategic approach. But, I think I’ll start with just continuing to 1) help others and 2) be part of a community of link-minded people

So, what are some ways in which you are building and engaging with your audience?

Come chat with me on Twitter @memattchung


I’m Matt Chung. I’m a software engineer, seasoned technology leader, and father currently based in Seattle and London. I love to share what I know. I write about topic developing scalable & fail-safe software running in the AWS cloud, digital organization as a mechanism for unlocking your creativity, and maximizing our full potentials with personal development habits.

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